Proactively dealing with Communication a literature review media in post-crisis communications will help to establish trust with the media Dougherty, The benefits of establishing stakeholder relations before a crisis are twofold. This could mean the very existence of the organization could be in jeopardy, like the Enron crises, or the organization could be fundamentally changed by the crises, as in NASA's case with the Challenger disaster.
In pre-crisis communications Stakeholder theory expressed a large amount of highly useful procedures needed by an organization prier to a crisis. A major theory used during a crisis is Attribution theory. Organizational communications during a crisis As previously stated a key element in the definition of a crisis is that it is a negative event effecting an organization.
The main components appearing in most of the literature that defined a crisis were a negative event with potentially serious ramifications that would result in profound change for an organization.
As previously stated, PA is composed of three basic subsystems: These measurement criteria ranged from specific aspects of organizational effectiveness to a global view. Practitioners of this model provide generally accurate information, but usually do not volunteer negative information. Webster's Dictionarypg.
If workers feel the organization's leadership is on their side they are more likely to bond or rally around the organization during a crisis.
To get the most out of any PR effort it is necessary to have a master plan. The most important definition of organizational communication in the study of organizational crisis communications should focus on how individuals or groups within an organization communicate with persons, organizations, or groups external to the organization dealing with a crisis.
Controllability refers to whether an organization can affect the cause of a crisis or if the cause is beyond the organization's control. A dominant theory in pre-crisis communications is Stakeholder theory. Many organizations feel that every problem is a crisis.
The field borrows theories of communication from the social science disciplines; however, there is no one theory that is PR.
The function of PR practitioners is to help an organization adjust and adapt to their environments by monitoring public opinion, social change and cultural shifts Cutlip, et. A crisis contains the element of being serious enough so that the end result of the crisis could drastically change an organization.
Finally, Seeger, Sellnow and Ulmer offer the following definition, " A specific, unexpected, and non-routine event or series of events that create high levels of uncertainty and threaten or are perceived to threaten an organization's high priority goals" p.
Organizations must establish themselves as important reputable members of the community. Organizations that deal openly and honestly with the media are more likely to be treated fairly by the media during a crisis. By establishing a reservoir of goodwill in the community it is often easier to gain community support during a crisis Sellnow, Have you written a stellar literature review you care to share for teaching purposes?
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Increasing Importance of Communication in Organisations: literature review Posted on October 27, by John Dudovskiy Increasing importance of communication in organisations has been discussed by a number of authors, the most notably in the works of Mangion (), Guffey and Loewy (), Zeng () and DeVito ().
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In this chapter, the author discuss two main factors on the success of expatriates in their international assignments, namely, cross-cultural communication and the effectiveness of cross-cultural training. The purpose of this review is to describe the use and definitions of the concepts of nurse-patient interaction and nurse-patient communication in nursing literature.
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